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English Abstracts of the Peer - reviewed Papers
Localizing theory of communicative action for Abstract: This paper is a theoretical-empirical attempt in which we will try to examine the development status of Iran based on the modified postulates of Habermas’s theory of communicative action. We will also examine the compatibility of this theoretical framework to Iran’s social conditions. The primary findings of this attempt include: first and at the theoretical level, a change in the relationship between on one hand, the dichotomous concepts of rationality and lack of it and, on the other hand, their attribution to the dichotomy of tradition and modern. The second finding relates to the proposition that; a change in life-world in a situation in which tradition is still dominant is possible. The Iranian experience indicates that the belief systems have acted as an indigenous base for the development of communicative action in Iran. These findings indicate that Habermas’s theory of communicative action is capable of being treated as a development theory that can be localized and be used to explain the development process. Keywords: tradition, modern, life-world, rationality, communicative action, understanding New Individualism and Mobil Phone:
Saied Reza
Ameli
Abstract:
Mobile phone is not only as a telecommunication technology but it is
also a technology that facilitates the connection of all other media
communication channels. Accordingly, mobile phone can be considered
as a revolutionary phenomenon and a mega trend in the new social
life of individuals. In this sense, mobile phone is a critical
subject for cultural studies that enables researchers to examine
interdisciplinary aspects of new forms of individuality. In this
paper, mobile will be examined as the most comprehensive instrument
that equips individuals with means of constructing their private
space. It is claimed here that this enables them to be ‘on’
constantly every where. Keywords: Mobile Phone, Individuality, Individual Identity, Everyday Life SMS, Individual Technology, Immediate Connectivity, Immediate Culture and Private Sphere of life
Mohammad Reza
Javadi Yegane
Abdolhosein Kalantari
Abstract:
one oons
of radio and television in Iran, is its religiosity. Based on this
assumption, this paper attempts to investigate the relationship
between religiosity of audiences and satisfaction of Iranian TV
audience. Keywords: religious media, religious audience, religiosity, media satisfaction.
Abstract: This paper explains how the "mass media" system would change its structure to include numerous "communicators," similar to the traditional market space that I would find it as unique to call it Global Message Bazaar. This space is similar to the Old Persian market or oriental Bazaars which were used to sell, buy, and trade goods. The traditional market, in terms of communication, represents the largest pluralistic and diversified media space in the human history. The system is such that it allows audiences to participate in the communication processes as individuals rather than a faceless "mass." These individuals share some characteristics with some minorities and majorities in the society, but remain independent and choose to receive only specified messages. Therefore, there will be numerous representations and message that would serve the needs of individuals. Just similar to the oriental bazaar, which this paper presents in the "Message Bazaar Model," the mass media must fulfill their increasingly diverse audience needs. Keywords: Persian market, globalization, global message bazaar, faceless mass.
Abstract: The main objective of this paper is to argue how the mobile phones have transformed Iranian life style and how the arrival of mobiles has been a catalyst for revolt, or revolting behavior, depending on people’s perspectives, and has launched a new consumer behavior and has changed our relationships. The paper explains how the people’s behavior has developed a whole new social code in Iran. It is argued that the social value of being able to make a phone call at any time will also be extremely large. The paper discusses the contradiction of individualist behavior and being more publicly using mobile phone, that is to say, it used to be that you had to make an effort to overhear other people's conversations. The paper investigates several questions relating changing lifestyles such as whether men spend more time on the phone than women in Iran after the arrival of Mobile phones, whether mobile phones are just the preserve of certain age group, whether class and wealth play a major part in mobile phone ownership, and whether the expansion of mobile culture will be influenced the removal of phone boxes. The paper points out that the Mobile expands the space for individualism by asserting itself against old hierarchies: people allow having more than a private mobile phone; nobody controls all forms of long-distance communication, and the phone is not the property of state organizations. In the age of mobile phones, it is the individual, and not the society that play the Major role. Keywords: Iranian life style, mobile phone culture, consumer behavior, class.
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